Web Analytics & Data

I design an analytics setup that matches your global funnel: events, conversions, and definitions that remain consistent across regions. For companies from Hong Kong, Japan, and Singapore, this means you can compare markets fairly, understand which channels drive outcomes, and avoid the common “numbers don’t match” problem that slows down global decision-making.

Paid platforms optimize based on conversion signals, so international campaigns need clean, consistent tracking. I align platform conversions with GA4 logic, validate event behavior across devices and regions, and ensure your bidding systems optimize toward meaningful outcomes. For teams running global acquisition, this improves performance and reduces wasted spend caused by bad signals.

I build reporting that supports action: executives see outcomes and efficiency, and operators see what changed and what to do next. For internationalization teams dashboards are structured by market and channel so you can identify scalable regions and allocate budget with confidence.

When expansion accelerates, tracking issues multiply. I identify where data breaks—duplicate events, missing sources, misattribution, cross-domain gaps—and fix measurement logic so performance is interpretable.

International teams often struggle because each market reports different KPIs and conversion logic. For companies based in Hong Kong, Singapore, and Japan expanding internationally, I standardize measurement so performance is comparable across regions. This includes consistent event naming, conversion definitions, channel grouping, and a reporting model that allows leadership to see global outcomes while still enabling market-level optimization.

Growth becomes predictable when testing is measurable. I set up a measurement approach for experiments—ad tests, landing page tests, and funnel changes—so results are trusted and decisions are fast. This prevents “we tried it” marketing and replaces it with data-backed iteration across markets.

I see what your users see. By utilizing heatmaps and session recordings, I find out exactly where your global visitors are getting stuck. I bridge the gap between your original market site design and target market user expectations, ensuring a smooth path to conversion for every visitor.

I don't just look back; I look forward. By analyzing historical trends, I help you predict where the next wave of global growth will come from. This allows your marketing teams to allocate their budgets with surgical precision.