Performance Marketing (PPC)

I build paid media accounts that stay organized when you add new markets, languages, and product lines. This includes intent-based structure, audience and keyword logic, naming governance, conversion definitions, and market-level budget controls. For teams in Hong Kong, Japan, and Singapore expanding globally, the key is avoiding account chaos and ensuring every new region can be tested without breaking reporting or optimization.

International PPC becomes expensive when optimization is reactive. I run a disciplined improvement loop across search terms, audiences, bidding, creatives, and landing pages—so performance improves consistently, not randomly. Optimization is designed to identify which regions are scalable, which need offer changes, and which should be paused—based on conversion quality and business outcomes, not vanity metrics. I’ve delivered major efficiency improvements through restructuring and targeting refinement, and I apply the same method to global expansion campaigns.

Global acquisition works best when you build the full journey: first touch, retargeting, nurture, and conversion. I design funnel-stage messaging and audience sequencing that supports how people research and decide in different regions. For internationalizing companies in Asia, this creates stability: demand capture doesn’t rely on one campaign, and pipeline growth becomes predictable across markets.

Paid results improve when the post-click experience is built for clarity and trust. I align ads with landing pages, strengthen proof, remove friction, and adjust offers so conversion rates hold up as you enter new regions. This is often the fastest way to reduce cost per result without increasing spend.

I manager both B2C and B2B clients. Especially for B2B I focus on the "whales"—the C-suite and the decision-makers. By utilizing hyper-granular targeting, I ensure that your marketing lands directly on the screens of those with the power to sign deals. I filter out the noise and focus on the leads that actually move the needle for your international expansion.

I take the lessons learned from launching flagship tech like the Samsung Galaxy series and apply them to your global campaigns. I don’t guess; I test. Every headline and every visual served to your international audience from your hub in Singapore, Japan, or Hong Kong is optimized to outperform the competition.